How a $4M Retail Brand Went From 0.34x to 3.57x Google Ads ROAS on 60% Less Spend
A retail brand turning over roughly $4 million USD a year had its previous agency spending ₹4.66 lakh a month on Google Ads for ₹1.58 lakh of tracked conversion value: a 0.34x return, losing money on every rupee. Leadnox took over the account, cut wasted impressions in half, rebuilt bidding around conversion value instead of click volume, and moved spend onto the search terms that actually produced revenue. By the second full month, ad spend was down 60% and conversion value was up 322%.
₹75.90 to ₹31.52, while value per conversion rose 338% to ₹112.63. Conversion count held within 4% of the previous agency's month on 40% of the budget.